Apple iPad 2 LCD Display Shoot-Out
Dr. Raymond M. Soneira
President, DisplayMate Technologies Corporation
Copyright © 1990-2011 by DisplayMate
Technologies Corporation. All Rights Reserved.
This article, or any part
thereof, may not be copied, reproduced, mirrored, distributed or incorporated
into any other work without
the prior written permission of DisplayMate Technologies Corporation
Series
Overview
This is part of a
comprehensive article series with in-depth measurements and analysis for the
LCD and OLED displays in state-of-the art Smartphones and Tablets. We will
show you the good, the bad, and also the ugly unfinished rough edges and
problems lurking below the surface of each of these displays and display
technologies, and then demonstrate how the displays can be improved by using
images that have been mathematically processed to correct color and imaging
errors on each smartphone so you can compare them to the originals.
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Introduction
A key element in the success of all Smartphones and Tablets is
the quality and performance of their display. There have been lots of
articles comparing various smartphone LCD and OLED displays and
technologies, but almost all simply deliver imprecise off-the-cuff remarks
like “the display is gorgeous” with very little in the way of serious
attempts at objective or accurate display performance evaluations and comparisons
– and many just restate manufacturer claims and provide inaccurate
information, performance evaluations and conclusions. This article objectively
evaluates the display performance of the Apple iPad 2 IPS LCD Tablet
Display based on extensive scientific lab measurements together with
extensive side-by-side visual tests.
The Apple iPad 2 has a high performance In Plane
Switching IPS LCD display with a White LED backlight. The screen is 9.7
inches diagonally and has a high-resolution 1024x768 pixel display with a
screen Aspect Ratio of 1.33, which is similar to an 8.5x11 sheet of paper,
but less than the iPhone, which has an Aspect Ratio of 1.50. The
performance of the iPad 2 display is very similar to the iPhone 4, except
that it has 132 Pixels Per Inch while the iPhone 4 has a much higher 326
ppi.
The
inner details of the display technologies are very interesting, but our
concern here is to evaluate the actual image and picture quality that they
deliver, so we don’t really care how they do it, as long as they do it
well. None-the-less with the measurements and analytical test patterns we
will learn quite a bit about how they work.
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FIGURE 1
Figure 1. Revealing Screen Shots for
the iPad 2.
Apple iPad 2: Intensity Scale Ramps
Fairly smooth and
artifact free
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Apple iPad 2:
NASA Photo - Sunset on Mars
The same as it looks
on a studio monitor
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Figure 1. Revealing Screen Shots for
the iPad 2.
The test patterns are 24-bit bmp at the native
resolution of each display.
Results and Conclusions
The iPad 2 display was
evaluated by downloading 24-bit native resolution 1024x768 test patterns and
24-bit HD resolution test photos to the tablet. Note that we are testing and
evaluating the display on the iPad 2 with whatever hardware, firmware, OS and software
are provided by Apple.
Color
Depth and Granularity: Excellent Artifact Free 24-bit Color
The iPad 2 provides full
on-screen 24-bit color, which has 256 possible intensity levels for each of the
Red, Green and Blue sub-pixels that are used to mix and produce all of the
on-screen image colors. It’s the same as what is found on most monitors and
HDTVs. When done properly, as on the iPad 2, it produces a nice color and
intensity scale with few visible artifacts. Figure 1 shows the smooth intensity
scale for both a photograph and test pattern that are visibly free of all but
minor artifacts on the iPad 2.
Display
Image Quality, Colors and Artifacts: Very Good except for Color Saturation
The image and picture quality on the iPad 2 are very good
across the board, including text, icons, and menu graphics. In the important
category of images, pictures and photographs from external sources, whether
they be from digital cameras or web content, are rendered quite well, except
that the LCD panel is weak in color saturation – much more on that below. The
calibration is very good and the images and photos are rendered relatively
artifact free, including the critical rescaling function that is needed to fit
images, photos and web content onto the native 1024x768 resolution of the
display.
The Measurements with Explanations and
Interpretations:
The Measurements section
below has details of all of the lab measurements and tests with lots of
additional background information and explanations including the display’s
Maximum Brightness and Peak Luminance, Black Brightness, Contrast Ratio, Screen
Reflectance, Bright Ambient Light Contrast Rating, Dynamic Color and Contrast,
Color Temperature and White Chromaticity, Color Gamut, Intensity Scale and
Gamma, the variation of Brightness, Contrast Ratio and Color Shift with Viewing
Angle, Backlight Power Consumption, and Light Spectrum of the display.
The
Viewing Tests: Too Much Image Contrast and Not Enough Color Saturation
We compared the iPad 2 side-by-side to a calibrated
Professional Sony High Definition Studio Monitor using a large set of
DisplayMate Calibration and Test Photographs. All of the photos on the iPad 2
looked good but had too much image contrast and too little color saturation due
to it’s reduced color gamut. Fortunately the extra image contrast does
partially improve color saturation.
Factory
Calibration and Quality Control: Very Good
The
overall factory calibration and quality control for the iPad 2 display is good
and virtually identical to the iPhone 4 display. It was reasonably well
calibrated, with fairly smooth and artifact free intensity scales. The color
and gray-scale tracking are also very good, which means that the Red, Green and
Blue primaries have been carefully calibrated and balanced. The one major flaw
in the factory calibration is the steep intensity scale, which produces too
much image contrast. The display Look Up Tables should be changed to deliver a
lower Gamma closer to the standard value of 2.2.
Suggestions for Apple:
The
iPad 2 has an excellent display, but here are some suggestions on how to make
it better: The major shortcoming is the reduced color gamut, due to weak Red
and Blue primaries. It’s worth trading some brightness and/or power efficiency to
get more accurate and saturated colors. The image contrast (Gamma) is set too
high, turning it down will increase image brightness a bit in addition to
improving color accuracy and picture quality. The accompanying iPad 2 and iPhone 4
LCD Shoot-Out includes some suggestions for the OS driver software to
further improve the iPad 2 image quality by using better sub-pixel
anti-aliasing. The Automatic
Brightness Controls and Light Sensors article includes
some important suggestions for correcting the Automatic Brightness control,
which is very important for screen readability, viewing comfort and preserving
battery power.
This
article is a lite version of our intensive scientific analysis of smartphone
and mobile displays – before the benefits of our advanced mathematical DisplayMate Display Optimization
Technology, which can correct or improve many of the deficiencies –
including higher calibrated brightness, power efficiency, effective screen
contrast, picture quality and color and gray scale accuracy under both bright
and dim ambient light, and much more. If you are a manufacturer
and want our expertise and technology to turn your display into a spectacular
one to surpass your competition then Contact DisplayMate Technologies
to learn more.
Apple iPad 2
Conclusion: Excellent Mobile Display but
needs some OS Display Driver Updates
The iPad 2 has an excellent display, virtually identical
in performance to the impressive iPhone 4 Retina Display, with a somewhat
higher pixel resolution but a much lower pixel density of 132 ppi due to its
much larger screen size. Because of the much lower ppi, the iPad needs better
anti-aliasing OS software to further improve perceived sharpness and rendering
and also improved Auto Brightness software to better manage display brightness in
order to maximize battery run time. What is truly impressive about the iPad 2
is that Apple has included a first rate IPS LCD panel at a very aggressive
price point and not used a cheaper second or third tier LCD, which is what most
manufacturers do under these circumstances. Apple still needs to keep pushing
very hard in both Tablets and Smartphones in order to maintain its current
impressive lead in both of these categories…
The Measurements with Explanations and Interpretations
This
section explains all of the measurements incorporated in the article. The
display was evaluated by downloading 24-bit native resolution 1024x768 test
patterns and 24-bit HD resolution test photos to the Apple iPad 2. Note that we
are testing and evaluating the display on the iPad 2 with whatever hardware,
firmware, OS and software are provided by Apple. All measurements were made
using DisplayMate Multimedia
Edition for Mobile Displays to generate the analytical test patterns
together with a Konica
Minolta CS-200 ChromaMeter, which is a Spectroradiometer. All measurements
were made in a perfectly dark lab to avoid light contamination. All devices
were tested with their Backlight set for maximum brightness with the Automatic
Brightness light sensor control turned off, and running on their AC power
adapter with a fully charged battery, so that the battery performance and state
was not a factor in the results. For further in-depth discussions and
explanations of the tests, measurements, and their interpretation refer to
earlier articles in the DisplayMate
Multimedia Display Technology Shoot-Out article series and the DisplayMate Mobile Display
Shoot-Out article series.
Konica Minolta CS-200
1. Peak Brightness: 410 cd/m2 –
Excellent brightness for a Mobile Display
This is the maximum brightness that the display
can produce, called the Peak White Luminance. 410 cd/m2 is about as
bright as you’ll find on any current mobile display. It’s fine for just about
everything except direct sunlight, although it may be too bright for
comfortable viewing under dim ambient lighting. If you find that to be the
case, turn on the iPad’s Automatic Brightness, which uses a light sensor to
adjust the Peak Brightness settings. Since that can be used to decrease the power
used by the backlight it will also increase the battery run time.
Unfortunately, Automatic Brightness on the iPad 2 does not currently perform
well, so it may be better to manually adjust the screen brightness until Apple
corrects the problem. This
is examined in detail in our BrightnessGate article Smartphone
Automatic Brightness Controls and Light Sensors are Useless.
2. Black Level Brightness: 0.43 cd/m2
– Good for a Mobile Display
The Black Level is the
closest approximation to true black that the display can produce. Almost all
displays wind up producing a visible dark gray on-screen instead of true black.
This is a major problem for LCDs. The glow reduces image contrast and screen
readability and can be distracting or even annoying in dark environments. It
ruins the dark end of the display’s intensity/gray scale and washes out colors
in the image. But note that in bright ambient lighting the Black Level is
irrelevant because reflections off the screen dominate the screen background
brightness. The iPad 2’s value of 0.43 cd/m2 is reasonably dark for
a mobile display in typical ambient lighting. Note that if you decrease the
screen Brightness with the (Backlight) Brightness Control, the Black Brightness
will also decrease proportionally by the same amount, so in dimmer ambient
lighting the Black Brightness can be reduced significantly if desired.
3. Contrast Ratio – Only Relevant for Low
Ambient Light:
962 –
Very Good for Mobile
The Contrast Ratio is a
measure of the full range of brightness that the display is capable of
producing. It is the ratio of Peak Brightness to Black Level Brightness. The
larger the Contrast Ratio the better, but it is only relevant for low ambient
lighting because reflections off the screen dominate the display’s Black Level
in bright ambient lighting. The very best LCDs now have (true) Contrast Ratios
of 1,500 to 2,000 so the 962 value for the iPad 2 is fairly impressive in a
mobile device. Don’t confuse the true Contrast Ratio with the tremendously
inflated values that are published by many manufacturers.
4. Screen Reflectance of Ambient Light:
The often overlooked
Screen Reflectance is actually the most important parameter for a mobile display,
even more important than Peak Brightness. This is especially true for the large
9.7 inch iPad 2 display. The screen reflects a certain percentage of the
surrounding ambient light, which adds to the screen background, washes out the
image, and makes it harder to see what is on the screen. In high ambient
lighting the Screen Reflectance can significantly reduce the visibility and
readability of screen content. The lower the Screen Reflectance the better. The
value for the iPad 2 is approximately the same as on the iPhone 4 (we will
report on this measurement for the iPad 2 shortly), which is near the low-end
of the range of values we have measured for mobile devices. Lowering the Screen
Reflectance increases the cost of a display, but it’s the easiest and best way
to improve screen readability under bright ambient light. The Screen
Reflectance measurements were done in accordance with VESA FPDM 308-1,
Reflectance with Diffuse Illumination, using an integrating hemispherical dome
and a calibrated diffuse white reflectance standard.
Specular Mirror
Reflections:
Above we measured the iPad
2 screen reflections from light that is coming from all directions – this is
called diffuse illumination. Next we examine mirror (specular) reflections off
the screen of the iPad 2 and also the iPhone 4 for comparison. Mirror
reflections can be visually annoying because they produce image content that
competes with the LCD and your eye attempts to focus on them as well. Because
the screens are made up of multiple layers of glass and plastic they actually
produce multiple reflections from light reflecting off the different layers. We
examined this by bouncing a tiny 3mm in diameter collimated pencil beam of
light at 45 degrees to the screen and photographing the reflected beam of light
with a Nikon D90 DSLR camera. Highly magnified photos are shown in Figure 2 –
the circles are all 3mm in diameter. The iPad 2 has an air gap between the
cover glass and LCD panel so there are 2 prominent reflections from them. A
weaker 3rd reflection from the bottom of the cover glass can also be
seen between them. On the iPhone 4 the cover glass and LCD panel are optically
bonded together to reduce multiple reflections. This also results in the LCD
image appearing much closer to the surface of the cover glass. The bonding
produces a drawn out haze reflection. The discussion continues below…
FIGURE 2
Figure 2. Magnified Photos of Screen
Mirror Reflections with a Beam of Light off the iPad 2 and iPhone 4
Apple iPad 2:
2 prominent
reflections resulting from
the air gap between
cover glass and LCD.
Weaker 3rd
reflection from the cover glass.
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Apple iPhone 4:
Only 1 prominent
reflection resulting from
directly bonding the
cover glass and LCD.
Softer haze
reflections below the bonding.
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Figure 2. Magnified Photos of Screen
Mirror Reflections with a Beam of Light off the iPad 2 and iPhone 4
A collimated 3mm in diameter pencil beam of
light is reflected off each screen at 45 degrees
By
measuring distances within the photographs it is possible to calculate the
thickness of the different screen layers provided we know the index of
refraction of each. We don’t, but making an educated guess it appears that the
cover glass on the iPad 2 is about 1 mm thick (less accurate) and the air gap
about 0.65 mm thick (more accurate).
Why
does the iPad 2 have an air gap instead of direct bonding like the iPhone 4?
Because it is much larger than the iPhone 4 and it’s much harder to properly
bond two large pieces of glass together. It’s also much less expensive to
replace just the broken cover glass instead of the entire assembly that
includes the bonded LCD panel, as with the iPhone 4. While it’s possible for
dust to get inside the air gap, that could be a problem only if the screen
needs to be repaired – the factory assembled units should be fine.
5. Bright Ambient Light Contrast Rating:
In the same way that the
Contrast Ratio measures the screen contrast under low ambient lighting, the
Bright Contrast Rating specifies the relative screen contrast under high
ambient lighting. It is the ratio of Peak Brightness to Screen Reflectance. The
higher the value the better you’ll be able to see what’s on the screen when you
are in a bright location. We will report this measurement for the iPad 2
shortly. For all mobile devices the High Ambient Light Contrast Rating is much
more important than the Contrast Ratio.
6. Dynamic Color and Dynamic Contrast: No – Which is Good
Some displays dynamically adjust the color, gray
scale and contrast on every image that is displayed using an internal automatic
image processing algorithm. The goal is generally to jazz up and “enhance” the
picture by stretching and exaggerating the colors and intensity scale. It is
similar to the Vivid mode found in many digital cameras and HDTVs. Since it
alters and frequently distorts the image it is better left as an option for
people who aren’t concerned with picture accuracy and fidelity. Since the
Dynamic modes are generally triggered by changes in Average Picture Level, a
very simple test for Dynamic Contrast is to separately measure the brightness
of full screen Red, Green and Blue images and then compare them to White, which
should equal their sum. If they don’t agree then there is Dynamic Color and
Contrast processing. For the iPad 2, the measured Luminance for Red=96,
Green=246 and Blue=68 cd/m2. Their sum is 410 cd/m2,
which is identical to the measured White Luminance.
7. Color Temperature and Chromaticity: 6991 degrees Kelvin –
Close to D6500, Very Good
White is not a single
color but rather falls within a range that is normally specified by a Color
Temperature. For accurate color reproduction of most content, including
photographs, images and web content it needs to be set to the industry standard
D6500, which is how most professional photo and video content is color
balanced. D6500 is the color of natural daylight and is similar to a Black Body
at 6500 degrees Kelvin. The iPad 2’s White Point is actually fairly close to
D6500 – see the White Points in Figure 3 below. The measured CIE Chromaticity
Coordinates of the iPad 2 White Point are u’=0.1991 v’=0.4597.
8. Color Gamut:
Much Smaller than the Standard Color Gamut –
Colors are Inaccurate and Under Saturated
The Color Gamut of a
display is the range and set of colors that it can produce. The only way that a
display will deliver good color and gray scale accuracy is if it is accurately
calibrated to an industry standard specification, which for computers, digital
cameras, and HDTVs is sRGB or Rec.709. It’s the standard for most content and
necessary for accurate color reproduction. If the Color Gamut is smaller than
the standard then the image colors will appear too weak and under-saturated. If
the Color Gamut is greater than the standard then the image colors will appear
too strong and over-saturated. The important point here is that a Color Gamut
larger than the standard is also bad, not better. Wider gamuts will not show
you any colors or content that are not in the original images, which are almost
always color balanced for the sRGB / Rec.709 standard. Wider color gamuts
simply distort and decrease color accuracy and should be avoided, except for
some special applications.
Figure 3 shows the
measured Color Gamut for the iPad 2, the iPhone 4, and the Samsung Galaxy S
OLED alongside the Standard sRGB / Rec.709 Color Gamut in a CIE 1976 Uniform
Chromaticity Diagram. The dots in the center are the measured White Points for
the phones along with the D6500 Standard, which is marked as a white circle.
The outermost curve are the pure spectral colors and the diagonal line on the
bottom right is the line of purples. A given display can only reproduce the
colors that lie inside of the triangle formed by its primary colors. Highly
saturated colors seldom occur in nature so the colors that are outside of the
standard sRGB / Rec.709 triangle are seldom needed and are unlikely to be
noticed or missed in the overwhelming majority of real images. When a camera or
display can’t reproduce a given color it simply produces the closest most
saturated color that it can.
FIGURE 3
Figure 3. CIE 1976 Uniform
Chromaticity Diagram showing the Color Gamut and White Point for the Apple iPad
2
The iPad 2, iPhone 4 and Galaxy S perform poorly with
reference to the standard Color Gamut, which is the black triangle in Figure 3.
The iPad 2 and iPhone 4 have much too small a color Gamut and the Galaxy S has
much too large a color Gamut. As a result the iPad 2 and iPhone 4 produce
images that have significantly too little color saturation and the Galaxy S
produces images that have significantly too much color saturation. This applies
to all external content viewed on the displays, including web content, such as
images, photos and videos. This was easy to see in the viewing tests where we
compared the displays side-by-side to a calibrated Professional Sony High
Definition Studio Monitor using a large set of DisplayMate Calibration and Test
Photographs. Galaxy S photos had too much color, to the point of appearing
gaudy, particularly faces, and well known objects such as fruits, vegetables,
flowers, grass, and even a Coca-Cola can. The iPad 2 and iPhone 4 had the
reverse problem, all of the photos looked somewhat pale, flat, washed-out and
under-saturated.
9. Intensity Scale, Image Contrast and Gamma: Too Steep, Too Much
Image Contrast, and non-Standard
The display’s intensity
scale not only controls the contrast within an image but it also controls how
the Red, Green and Blue primary colors mix to produce all of the on-screen
colors. So if it doesn’t obey the industry standard intensity scale then the
colors and intensities will be wrong everywhere on-screen because virtually all
professional content and all digital cameras use the sRGB / Rec.709 standard,
so it’s necessary for accurate image, picture and color reproduction. The
standard intensity scale is not linear but rather follows a mathematical
power-law, so it is a straight line on a log-log graph. Its slope is called
Gamma, which is 2.2 in the standards. In order to deliver accurate color and
intensity scales a display must closely match the standard. Figure 4 shows the
measured (Transfer Function) Intensity Scale for the Apple iPad 2, iPhone 4,
and iPhone 3GS alongside the industry standard Gamma of 2.2, which is a
straight line.
FIGURE 4
Figure 4. Intensity Scale for the
Apple iPad 2
The iPad 2 like the iPhone 4 is too steep with respect to
the Standard intensity scale, which is needed in order to accurately reproduce
images and pictures for most content. Gamma is the slope of the intensity
scale, which should be a constant 2.2 like the straight line in Figure 4. The
Gamma for the iPad 2 is 2.66, which is too high compared to the standard, and
also virtually identical to the value for the iPhone 4.
10. Brightness Decrease with Viewing Angle: 58 percent Decrease in
30 degrees – Bad, Very Large
A major problem with many displays, especially
LCDs, is that the image changes with the viewing angle, sometimes dramatically.
The Peak Brightness, Black Luminance, Contrast Ratio and color generally change
with viewing angle (see below). Some display technologies are much better than
others. At a moderate 30 degree viewing angle the Peak Brightness of the iPad 2
fell by 58 percent to 171 cd/m2, which is an incredibly large
decrease. This behavior is typical for LCDs.
11. Black Level and Contrast Ratio Shift with
Viewing Angle:
At a moderate 30 degree viewing angle the Black
Level Brightness decreased somewhat to 0.30 cd/m2, but the Contrast
Ratio still fell considerably to 564. This behavior is typical for LCDs.
12. Color Shift with Viewing Angle: Excellent, Barely
Visible Shift
Colors generally shift
with viewing angle whenever the brightness shifts with viewing angle because
the Red, Green and Blue sub-pixels each shift independently and vary with
intensity level. At a moderate 30 degree viewing angle Blue shifted the most,
by Δ(u’v’) = 0.0100, which is 2.5 times the Just Noticeable Color
Difference. Green and Red shifted the least, both by Δ(u’v’) = 0.0029.
These values are so low that the iPad 2 barely shows any detectable color shift
with angle.
13. RGB Display Power Consumption: Excellent, Relatively
Low
The power consumed by LCD
displays is independent of the brightness and color distribution of the images
– it only depends on the Brightness setting of the backlight that illuminates
the LCD from behind. The Automatic Brightness option allows the ambient light
sensor on the iPad 2 to adjust the backlight brightness and power setting as
the ambient light changes. This not only improves visual comfort but can also
increase the battery run time. We turned off Automatic Brightness for the
tests. It is possible to indirectly determine the power used by the display by
measuring the AC power used by the iPad 2 with different backlight settings.
Table 1 lists the Measured
Relative Power, the Measured Luminance, and the Relative Luminous Efficiency,
which is just the Measured Luminance divided by the Measured Relative Power,
and normalized to 1.0 for White, which has the highest total efficiency.
Table 1. Apple iPad 2
LCD Display Power Consumption
Maximum Backlight
Full Screen
|
Black
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Peak Red
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Peak Green
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Peak Blue
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Peak White
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Measured Relative Power
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2.7 watts
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2.7 watts
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2.7 watts
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2.7 watts
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2.7 watts
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Measured Luminance
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0.43 cd/m2
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96 cd/m2
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246 cd/m2
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68 cd/m2
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410 cd/m2
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Relative Luminous Efficiency
|
0.0010
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0.23
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0.60
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0.17
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1.00
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14. OLED and LCD Spectra: Very Interesting
The spectra of an LCD display is just the
spectrum of the backlight filtered through the individual Red, Green and Blue
sub-pixel filters within the panel. OLEDs are emissive devices so the spectra
of the Samsung Galaxy S is just the sum of the individual Red, Green and Blue
OLED spectra, modified slightly by the touchscreen layer and anti-reflection
absorption layer through which their light must pass. We thought it would be
very useful and interesting to compare the spectra of the Galaxy S with the
spectra of the iPad 2 and iPhone 4, so we asked Konica Minolta to
loan us their flagship CS-2000
Spectroradiometer to perform the measurements. The spectra for White, which
is the sum of the Red, Green and Blue primaries is shown in Figure 5 for both
the iPad 2 and iPhone 4 as well as the Samsung Galaxy S OLED.
FIGURE 5
Figure 5. RGB Spectra for the Apple
iPad 2 and iPhone 4 and also for the Samsung Galaxy S OLED
As
expected the OLED RGB spectra are relatively narrow because of their high color
saturation. The Apple iPad 2 and iPhone 4 LCD RGB spectra are a filtered
broadband spectrum. The backlight for the iPad 2 and iPhone 4 is a white LED,
which consists of a Blue LED with a yellow phosphor.
About the Author
Dr. Raymond Soneira is
President of DisplayMate Technologies Corporation of Amherst, New Hampshire,
which produces video calibration, evaluation, and diagnostic products for
consumers, technicians, and manufacturers. See www.displaymate.com. He is a research
scientist with a career that spans physics, computer science, and television
system design. Dr. Soneira obtained his Ph.D. in Theoretical Physics from
Princeton University, spent 5 years as a Long-Term Member of the world famous
Institute for Advanced Study in Princeton, another 5 years as a Principal
Investigator in the Computer Systems Research Laboratory at AT&T Bell
Laboratories, and has also designed, tested, and installed color television broadcast
equipment for the CBS Television Network Engineering and Development
Department. He has authored over 35 research articles in scientific journals in
physics and computer science, including Scientific American. If you have any
comments or questions about the article, you can contact him at dtso.info@displaymate.com.
About DisplayMate Technologies
DisplayMate Technologies specializes in
advanced mathematical display technology optimizations and precision analytical
scientific display diagnostics and calibrations to deliver outstanding image
and picture quality and accuracy – while increasing the effective visual
Contrast Ratio of the display and producing a higher calibrated brightness than
is achievable with traditional calibration methods. This also decreases display
power requirements and increases the battery run time in mobile displays. This article is a lite version of
our intensive scientific analysis of smartphone and mobile displays – before
the benefits of our advanced mathematical DisplayMate Display Optimization
Technology, which can correct or improve many of the deficiencies –
including higher calibrated brightness, power efficiency, effective screen
contrast, picture quality and color and gray scale accuracy under both bright
and dim ambient light, and much more. Our advanced
scientific optimizations can make lower cost panels look as good or better than
more expensive higher performance displays. For more information on our
technology see the Summary description of our Adaptive Variable Metric Display
Optimizer AVDO. If you are a display or product
manufacturer and want our expertise and technology to turn your display into a
spectacular one to surpass your competition then Contact DisplayMate Technologies
to learn more.
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